creative process

LVMH Just Hired Science to Explain Why Designers Are Geniuses

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Decoding the new LVMH’s “Sciences & Creation” Chair — and what it actually means once the press release ends Every luxury conglomerate eventually produces a headline that sounds like it was generated by a very expensive fog machine. “LVMH and Institut Français de la Mode launch the Sciences & Creation Chair, dedicated to new scientific … Read more

Senior executives no longer have the option to treat design as a luxury. Study

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  Companies from a wide variety of industries consistently showed financial benefits from good design: from retail banking to medical devices to consumer goods. This suggests that companies that improve their design capability can improve their financial performance whether they are making physical products, digital apps, services, experiences or a combination of these things. McKinsey … Read more