counterfeiting

Protecting the Sparkle: How Luxury Brands Are Joining Forces to Fight Counterfeiting

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Unmasking the Fakes: How High-End Brands are Taking on Counterfeiting. The last year Intellectual Property Crime Threat Assessment, produced jointly between Europol and the European Union Intellectual Property Office (EUIPO), reveals that the distribution of counterfeit goods has been thriving during the COVID-19 pandemic. The health crisis has presented new opportunities for trade in counterfeit … Read more

Guerlain Boosts Production and Thwarts Counterfeits with Innovative Solutions

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Sidel Helps Guerlain Expand Production Capacity and Prevent Luxury Goods Counterfeiting. Guerlain, one of France’s oldest perfume and cosmetics houses, is using the latest end of line and traceability technologies from Sidel to fight counterfeiting. Sidel’s combi packing/palletising solution for bottles in cartons is also delivering product care and compactness on Guerlain’s new line for … Read more

AURA blockchain e-warranty: Hublot is improving the prevention of watch counterfeiting and theft

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  Luxury watch manufacture is launching a completely digital warranty stored in the AURA blockchain. A first in the fight against counterfeiting. After being one of the first companies in the world to equip its watches with an electronic warranty in 2009, Hublot is once again innovating with the Hublot e-warranty. With the Hublot e-warranty, … Read more

Why does Burberry destroy its products and how is it justified?

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News that British fashion label destroyed £28m of clothes and cosmetics has raised questions

The Icon and the Iconoclasts: A Celebration of Louis Vuitton Monogram

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The Louis Vuitton brand and the famous LV monogram are among the world’s most valuable brands. Louis Vuitton is one of the most counterfeited brands in the fashion world due to its image as a status symbol. Ironically, the signature Monogram Canvas was created to prevent counterfeiting. The world’s leading international fashion house celebrates the iconic LV … Read more

The real price of fake products: EU report

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Fake products harm the economy, as they damage legitimate business and starve innovation. Counterfeiting activities account for over €200 billion in losses for the world economy and it is estimated that such losses may climb further, according to European Commission‘s latest study “Too good to be true: the real price of fake products”, a report … Read more