Chanel news events brand perfume clothing fragrance
Direction Japan! From March 21 through March 23, Chanel will open in Japan a pop-up shop, an exhibition devoted to Chanel’s tweed jackets and will present a winter couture show. The line up of haute events will reaffirm the brand’s commitment to Japan and “re-boost” its image in a vital market, said Bruno Pavlovsky, Chanel’s … Read more
World’s Top 100 Most Valuable Luxury Brands World Luxury Association’s official report on 2012 shows that China has become the world’s largest consumer of luxury goods. The report predicts: With the phenomenon of RMB appreciation and depreciation of the Euro and the number of Chinese traveling to Europe in 2012, total consumption of luxury goods … Read more
Chanel is boosting its digital presence with a brand history microsite, a photo booth Facebook application and a game to engage a wide breadth of consumers. The first part of Chanel’s digital marketing is its Culture Chanel Web site found at http://www.culture-chanel.com, which is run in conjunction with its physical museum in Beijing. Culture Chanel … Read more
The Chanel Cruise 2011/12 Collection is now available in boutiques, after seven month from the launch. Two days before the Cannes Film Festival opens, the glamour got pumping Monday on the French Riviera at Chanel’s 2011-12 Cruise show — worthy of a screen siren from Hollywood’s golden age. “It’s about dressing down these very sumptuous … Read more
L2, a think tank that conducts research on digital business innovation, has released its annual study on the most web-savvy designers. L2 Digital IQ Index reports provide brands with a benchmark to measure digital competence against peers. Developed by L2 founder and NYU Stern Professor Scott Galloway, the Digital IQ is a tool that scores … Read more
Out of public eye, Arab women power haute couture The trend may surprise given that many Arab women, particularly in the Gulf region, are traditionally kept under wraps. But their social calendar, which usually consists of 15-20 weddings a year and private parties every month, creates much bigger demand for couture than the occasional charity … Read more