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Chanel is boosting its digital presence with a brand history microsite, a photo booth Facebook application and a game to engage a wide breadth of consumers. The first part of Chanel’s digital marketing is its Culture Chanel Web site found at http://www.culture-chanel.com, which is run in conjunction with its physical museum in Beijing. Culture Chanel … Read more
The Chanel Cruise 2011/12 Collection is now available in boutiques, after seven month from the launch. Two days before the Cannes Film Festival opens, the glamour got pumping Monday on the French Riviera at Chanel’s 2011-12 Cruise show — worthy of a screen siren from Hollywood’s golden age. “It’s about dressing down these very sumptuous … Read more
L2, a think tank that conducts research on digital business innovation, has released its annual study on the most web-savvy designers. L2 Digital IQ Index reports provide brands with a benchmark to measure digital competence against peers. Developed by L2 founder and NYU Stern Professor Scott Galloway, the Digital IQ is a tool that scores … Read more
Out of public eye, Arab women power haute couture The trend may surprise given that many Arab women, particularly in the Gulf region, are traditionally kept under wraps. But their social calendar, which usually consists of 15-20 weddings a year and private parties every month, creates much bigger demand for couture than the occasional charity … Read more
Yesterday, 4 octomber 2011, Chanel presented in Paris at the Grand Palais, the Spring-Summer 2012 Ready-to-Wear Fashion Show. How it was ? Stunning. Just watch the video.
Every season, the big brands fight to grab the most suitable faces and ambassadors for their future ad campaigns. Supermodels, actresses, singers, celebrities or adorable new-comer are smiling softly from the ad images. Their angelic faces will follow us discreetly for over several month of 2011. We’re going to look for the “G” from the … Read more