By entering the realm of contemporary art, Campari demonstrates its commitment to creativity, passion, and the art of mixology. This partnership not only aligns with Campari‘s brand values but also presents a unique marketing opportunity with significant potential impact. Art Basel in Basel is a renowned art fair that attracts galleries and artists from around … Read more
The ultra-premium tequila segment continues to experience unprecedented growth. According to IWSR 2022 data, tequila category growth and premiumization is on the rise, with super-premium and ultra-premium offerings projected to represent 54% of tequila value share by 2026. Mayenda Is A New Luxury Sipping Tequila Was Crafted to Summon the Lost Flavors of Agave Featuring … Read more
Moët Hennessy and Campari Group form of a 50/50 joint venture and intend to build a premium pan-European e-commerce player. Moët Hennessy and Campari Group announced the formation of a 50/50 joint venture (JV) with the purpose of investing in Wines & Spirits e-commerce companies and build a European e-commerce pure player in this growing … Read more
Consumers are drinking less, but they’re drinking more prestigious spirits. Campari Group Launches the RARE Division: Building a New Blueprint for the Super-Premium and Above Spirits Route-To-Market. In concert with Campari Group‘s goal to establish world-class Spirits Brands, the world’s sixth leading spirits company announces the launch of the Rare division. Operating from New … Read more
Vermouths, bitters, fruit liqueurs – retro mixers are just the thing for a festive cocktail
Campari Group has reached an agreement to sell Villa ‘Les Cèdres’. Italy’s Campari Group has reached a preliminary agreement for the sale of the real estate property ‘Villa Les Cèdres’, located in Saint-Jean Cap-Ferrat, France. The luxury villa had entered Campari Group’s portfolio within the context of the Grand Marnier acquisition in 2016 … Read more