Tag: Campari
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Campari Art Collaboration With Art Basel – An Exciting Milestone For The Iconic Red Spirit
By entering the realm of contemporary art, Campari demonstrates its commitment to creativity, passion, and the art of mixology. This partnership not only aligns with Campari‘s brand values but also presents a unique marketing opportunity with significant potential impact. Art Basel in Basel is a renowned art fair that attracts galleries and artists from around…
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A New Luxury Sipping Tequila Captures The Lost Flavors From The Heart Of The Agave
The ultra-premium tequila segment continues to experience unprecedented growth. According to IWSR 2022 data, tequila category growth and premiumization is on the rise, with super-premium and ultra-premium offerings projected to represent 54% of tequila value share by 2026. Mayenda Is A New Luxury Sipping Tequila Was Crafted to Summon the Lost Flavors of Agave Featuring…
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Moët Hennessy and Campari are building a premium Wines & Spirits e-commerce
Moët Hennessy and Campari Group form of a 50/50 joint venture and intend to build a premium pan-European e-commerce player. Moët Hennessy and Campari Group announced the formation of a 50/50 joint venture (JV) with the purpose of investing in Wines & Spirits e-commerce companies and build a European e-commerce pure player in this growing…
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The Rare Division: Campari launches incubator division for super-premium spirits brands
Consumers are drinking less, but they’re drinking more prestigious spirits. Campari Group Launches the RARE Division: Building a New Blueprint for the Super-Premium and Above Spirits Route-To-Market. In concert with Campari Group‘s goal to establish world-class Spirits Brands, the world’s sixth leading spirits company announces the launch of the Rare division. Operating from New…
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Mix with the best this Christmas
Vermouths, bitters, fruit liqueurs – retro mixers are just the thing for a festive cocktail
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188-year-old Villa Les Cèdres, the world’s most expensive house, sold by Campari
Campari Group has reached an agreement to sell Villa ‘Les Cèdres’. Italy’s Campari Group has reached a preliminary agreement for the sale of the real estate property ‘Villa Les Cèdres’, located in Saint-Jean Cap-Ferrat, France. The luxury villa had entered Campari Group’s portfolio within the context of the Grand Marnier acquisition in 2016…