Gucci announced that actress Blake Lively will be the face of Gucci Premiere, the House’s next female fragrance, for which Nicolas Winding Refn has directed a short film. Blake Lively joins Evan Rachel Wood, Chris Evans and James Franco in representing Gucci’s fragrances. The print campaign for the new fragrance was shot by Mert … Read more
Code REDD campaign to save world’s threatened forests Illuminates Rio+20 In the heart of Rio thousands of people from around the globe gathered on June 20 o support the launch of Code REDD, an emergency action campaign to save the threatened forests of the world, by dramatically increasing the demand for REDD+ (Reducing Emissions from … Read more
Dior moved from Château de Versailles to the summer residence in Saint-Tropez for 2012 version of Dior ADDICT Fragrance video inspired by Roger Vadim work. “Dior created woman” with the help of Daphne Groeneveld, “Best Dutch Model” known for appearing on the 2010 December/January cover of Vogue Paris alongside Tom Ford. The young woman played … Read more
Less than two weeks before the Paris Haute Couture week (July 1-5), French luxury house Louis Vuitton unveiled behind-the-scenes video for its new Fall/Winter 2012-2013 campaign. The campaign is a recreation of the Louis Vuitton Express and a compelling restatement of the romance of travel. Shot by American fashion photographer Steven Meisel, the campaign casts … Read more
Fausse Cartier, vrai casier The luxury sector continues to advocate against counterfeiting “Buy a fake Cartier, get a genuine criminal record” “With this phone, you better be ready to call your lawyer!” “Real ladies don’t like fake” “Are you ready to unravel this one?” “A bet on the wrong horse can be very expensive” “Counterfeits … Read more
Demi Moore for Helena Rubinstein – “a Madame Tussauds wax figure rather than Moore herself.” The new ad campaign for high-end cosmetics line Helena Rubinstein shows a seemingly flawless troubled star Demi Moore, many accusing the 49-year-old actress of being the victim of overzealous Photoshopping. Moore appears entirely wrinkle-free, with bright eyes and silky smooth … Read more