brand ambassador Archives - Page 4 of 7

#beautywithoutlimits: luxury makeup brand CODE8 announced Alexa Chung as its first-ever, brand ambassador.

London-born, luxury makeup brand CODE8, announces Alexa Chung as its first-ever, brand ambassador. Alexa Chung and CODE8 share a belief that makeup should be effortless, uncomplicated and multi-functional, leaving women more time to make the most of their busy lives.

Alexa Chung for @CODE8

“Makeup for me is about accentuating and enhancing your features rather than masking or reinventing them and that’s why I love the campaign imagery so much. It’s serious makeup for people who don’t take makeup too seriously,” said Alexa Chung.

As much as I enjoy putting on a cat eye or a bold lip, for the most part my approach to beauty is simple and devoid of products that seem intimidating to use and I think that’s mirrored in the ethos of CODE8. I am delighted to be partnering with CODE8 whose straightforward approach to beauty is so aligned with my own,” said Alexa Chung.

CODEeight co-founders, Sophia Chikovani and Nadine Ayache believe there is more to life than makeup and wanted to create an uncomplicated, multifunctional, smartly edited line enabling women to develop their own individual beauty ‘code’.

CODE8 offers a curated collection of high-performance, scientifically advanced formulas with fast application and strong color pay-off. Created around the principle of universally flattering color edits for all skin colors and undertones, the products offer buildable effects from the most natural to the most dramatic of looks.

@CODE8

Alexa Chung and style are synonymous. The influencer has a dynamic career spanning fashion design, television presenting, modeling and DJ’ing.

Frequently appearing on best-dressed lists, Alexa is a muse for many fashion designers, is often seen in the front rows of shows and appears on the pages of most recognized magazines.

To kick off the partnership, CODE8 revealed their latest campaign, Beauty Decoded. The campaign focuses on showcasing the singular and uncomplicated messaging of CODE8. Through flash photography they have created high energy visuals with an ‘on the go’ feel, each telling an instant ‘in the moment’ story. These snapshots reflect the confident personalities of Alexa and the CODE8 brand.

Alexa Chung for @CODE8

Zenith Novelties 2020; @zenith-watches.com/

DEFY Midnight: Zenith Watches celebrates women with an expanded offering of timepieces

During the first edition of LVMH Watch Week in Dubai, Zenith celebrated women with an expanded offering of watches, presenting models dedicated entirely to women, among which the DEFY Midnight timepiece. The luxury watchmaking house also debuted its partnership with DJ Carl Cox, unveiling the special edition Zenith DEFY 21 CarlCox and the DEFY 21 Land Rover Edition watches.

from LVMH WATCH WEEK 2020 video; @bulgari;

Zenith was not content with making yet another ladies’ watch.The newest models mark the first time that Zenith has conceived women’s watches from the ground up. Zenith is elevating both ends of the spectrum of women’s watches. On one side, the resolutely contemporary DEFY Midnight and on the other, the timelessly elegant Elite collection.

“I’m very proud that Zenith is in Dubai for the first edition of LVMH Watch Week – Dubai 2020. Both glamorous and forward-thinking, Dubai is the perfect place to present an innovative collection of feminine watches. We are placing women’s watches at the forefront of the brand’s creative endeavors,” says Julien Tornare, Chief Executive Officer of Zenith.

Zenith DEFY Midnight; @Zenith

For its first purely feminine watch, the DEFY Midnight, Zenith found inspiration in the infinite potential of the cosmos, creating a versatile sporty-chic timepiece. Housed in a 36 mm stainless steel case embellished with diamonds, the celestial dial of the DEFY Midnight elegantly embodies Zenith’s “Time to reach your star” philosophy.

Available in deep blue or grey colors, the dial features a glossy finish with a vertical gradient effect for an unprecedented depth. Portraying the night sky above the endless horizon, where the dark vastness of space gives way to the glimmer of starlight, the dial at once enchants and enlightens the wearer.

Evoking the Zenith starry sky, the brand’s faceted star emblem is the highest, brightest point in the depicted night sky. Completing the celestial landscape are stars of different sizes – some of which glow in the dark. A third dial made of white mother-pearl with a vertical gradient effect evokes moonlight on a cloudy night. White diamonds are applied on every hour marker, except at 3 o’clock where the date window is placed. Equipped with the automatic Elite in-house movement, the DEFY Midnight provides dependable precision and autonomy of 50 hours. A star-shaped oscillating weight brings a galactic element to the case-back view.

The DEFY Midnight features an assortment of bracelets and straps that can easily be swapped by the wearer, allowing the DEFY Midnight to adapt itself to different looks and situations. The integrated stainless steel bracelet, as well as a selection of colored satin and leather straps with rubber backing, can be swapped by means of a quick strap-change mechanism integrated directly onto the back of the straps, and requiring no tools or special skills for the owner to do on her own, be it for a change of seasons or just a change of outfit. Each

DEFY Midnight will come in a special box that includes 3 additional colored straps and an interchangeable folding clasp.

Majestic in its tones and whimsical in its harmonious asymmetry, the Elite Moonphase 36mm uncovers the veil of night to bring out the enchanting beauty of the moon.; @zenith watches

Zenith DEFY 21 Carl Cox 2020; @zenith

Zenith revisits its own past from the vantage point of today, with the newly revamped Elite collection of unisex watches. Sleeker, more minimalistic, yet strong in its graphic identity and confident in its timeless lines and proportions, the Elite collection doesn’t repeat the past, but rather rejuvenates the codes of mid-20th century watchmaking.

On the men’s side, Zenith took advantage of LVMH Watch Week – Dubai 2020 to announce its partnership with DJ and producer Carl Cox. A living legend in electronic music – especially techno – the artist inspired Zenith for the creation of the Zenith DEFY 21 Carl Cox. The futuristic timepiece has a carbon fiber bezel, a dial with a rotating disk shaped like a vinyl record as running seconds indicator, and strap stitching that glows in the dark.

A complete makeover of the 1/100th of a second chronograph with a raw and minimalistic look, the DEFY 21 Land Rover edition is crafted entirely in microblasted titanium, absorbing light from all angles to better accentuate its faceted surfaces. Paired with a matching closed grey dial, the redesigned display features a linear power reserve window. @zenith

While the new Zenith Elite collection and Defy Midnight caught the media attention with the elegant design, the most remarkable of the new models is the Zenith x Land Rover Defy 21, said monochrome-watches.com.

“First of all, it brings a rugged, yet minimalistic and monochromatic look to this usually quite bold model, with a completely grey colour scheme – for the ceramic case, the bezel and the rubber strap. Second, it features a closed dial to enhance its tool-watch nature,” commented monochrome-watches.com.

Zenith DEFY 21 Land Rover Edition watch is a rugged and stealthy reinterpretation of the 21st century Zenith El Primero high-frequency chronograph, embodying the resilient spirit of the new Land Rover Defender that combines the ultimate in ruggedness and comfort. A limited-edition of 250 pieces, it represents a complete makeover of the 1/100th of a second chronograph with a raw and minimalistic look. Crafted in microblasted titanium, the case absorbs light from allangles to better accentuate its faceted surfaces. Paired with a matching closed grey dial, the redesigned display features for the first time in a DEFY 21 a linear power reserve window, with the slightest touches of color for legibility. Gerry McGovern, Land Rover Chief Creative Officer, said: “For the next chapter in our partnership with Zenith we wanted a timepiece that captured the essence of the new Land Rover Defender: modern, durable and highly desirable. With subtle details that capture the character of the new Defender, this for me is the best timepiece we have created with Zenith”.

This week, Zenith also announced esteemed tennis coach, serial entrepreneur, and all-around game-changer Patrick Mouratoglou as the new Brand Ambassador of the luxury Maison.