A hit for sure, Chiara Ferragni’s Beauty Show united beauty lovers and makeup addicts from all four corners of the world in a completely novel experience.
More than 46 000 beauty fans watched Live Chiara Ferragni unveil her new make-up collection in collaboration with Lancôme.
Last week, Lancôme pushed the boundaries of online eventing with a new generation of live shopping events, in an evening dedicated to fun and all things makeup – starring Lancôme’s ambassador, Chiara Ferragni. This new model of consumer engagement combines beauty expertise with an intimate look into the life of an ambassador – in addition to instant live shopping.
In celebration of her second must-have collection with Lancôme, the high-end beauty brand’s ambassador, Chiara Ferragni played host for an online event that was open to all –including press, influencers and Lancôme fans everywhere.
Eye contact with Chiara Ferragni X Lancôme collection
With plenty of surprises throughout the online live session, Chiara revealed her new collection – full of statement colors inspired by her effortless urban chic style and glamorous Milan fashion Week looks – all in glittery packaging topped with her signature winking eye.
Continuing the first part of the show, Lancôme Creative Director, Lisa Eldridge, performed a live makeup tutorial, using Chiara’s new collection. To close part one, Anna Della Russo, fashion icon and Creative Director of Vogue Japan, took part in the live in a video call.
To complete the show, the famous Italian beauty influencer joined her sister, Valentina Ferragni, and her best friend, influencer Veronica Ferraro, for a pyjama party – the best way to share beauty secrets with one another, as well as the live audience.
The online event attracted more than 46 000 viewers and generated 200 000 likes and comments, according to Lancôme’s data.
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