Alexa Chung – the perfect personification of the #beautywithoutlimits mantra



#beautywithoutlimits: luxury makeup brand CODE8 announced Alexa Chung as its first-ever, brand ambassador.

London-born, luxury makeup brand CODE8, announces Alexa Chung as its first-ever, brand ambassador. Alexa Chung and CODE8 share a belief that makeup should be effortless, uncomplicated and multi-functional, leaving women more time to make the most of their busy lives.

Alexa Chung for @CODE8

“Makeup for me is about accentuating and enhancing your features rather than masking or reinventing them and that’s why I love the campaign imagery so much. It’s serious makeup for people who don’t take makeup too seriously,” said Alexa Chung.

As much as I enjoy putting on a cat eye or a bold lip, for the most part my approach to beauty is simple and devoid of products that seem intimidating to use and I think that’s mirrored in the ethos of CODE8. I am delighted to be partnering with CODE8 whose straightforward approach to beauty is so aligned with my own,” said Alexa Chung.

CODEeight co-founders, Sophia Chikovani and Nadine Ayache believe there is more to life than makeup and wanted to create an uncomplicated, multifunctional, smartly edited line enabling women to develop their own individual beauty ‘code’.

CODE8 offers a curated collection of high-performance, scientifically advanced formulas with fast application and strong color pay-off. Created around the principle of universally flattering color edits for all skin colors and undertones, the products offer buildable effects from the most natural to the most dramatic of looks.


Alexa Chung and style are synonymous. The influencer has a dynamic career spanning fashion design, television presenting, modeling and DJ’ing.

Frequently appearing on best-dressed lists, Alexa is a muse for many fashion designers, is often seen in the front rows of shows and appears on the pages of most recognized magazines.

To kick off the partnership, CODE8 revealed their latest campaign, Beauty Decoded. The campaign focuses on showcasing the singular and uncomplicated messaging of CODE8. Through flash photography they have created high energy visuals with an ‘on the go’ feel, each telling an instant ‘in the moment’ story. These snapshots reflect the confident personalities of Alexa and the CODE8 brand.

Alexa Chung for @CODE8