beauty consumers

This New Beautypedia Skin Care Ingredient Checker Allows You To Instantly Analyze The Ingredients In Any Skin Care Product

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Research-based skin care brand Paula’s Choice announces the launch of its new Beautypedia Skin Care Ingredient Checker, an innovative decoding tool that allows consumers to instantly analyze the ingredients in any skin care product in seconds, cut through trend-based hype and learn how the ingredients rate based on cited scientific research. Introducing the New Beautypedia … Read more

How TikTok is proving beauty is more than skin deep

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Social media smarts and a sense of humour are highly profitable for a new breed of ‘skinfluencer’

SK-II Artist Series’ Power of Pitera – one of the world’s biggest beauty and art crossover programs

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  To connect with the beauty consumers of this generation, it is no longer about selling products, but engaging her—head, heart and soul and finding new and meaningful ways to do so. Unleashing the power of art to bring a whole new dimension to the luxury skincare retail experience, SK-II launched its first-ever art-inspired store … Read more