This June, Baume & Mercier will introduce two limited edition men’s watches to commemorate their new partnership with celebrated racecar manufacturer, Shelby Cobra. Fifty years ago, automotive legend, Carroll Shelby achieved a victory that would change the course of international racing forever and in doing so, Shelby would restore American racing prestige. To honor this … Read more
SIHH reaches its quarter century with sixteen Maisons. Five exhibitors, five days and 4,500 square metres paved the way for the Salon International de la Haute Horlogerie (SIHH) in 1991, a bold venture which brought together a handful of prestigious Maisons whose values were those of Fine Watchmaking. Over the years, the SIHH has put … Read more
Promesse – Baume & Mercier’s first new women’s offering in nearly a decade. While Baume & Mercier, one of the oldest Swiss watch brands, may be predominantly known for its men’s timepieces, it was actually a woman who inspired the brand’s original designs. In 1869, Louis-Victor Baume gifted his daughter Melina, a gold pocket-watch. From … Read more
#CelegrateDad: The Spirit of Gifting in the new moving short film by Baume & Mercier. Baume & Mercier, the seventh oldest watch brand in the world, has released a new short film celebrating the special bond between father and son in honor of Father’s Day. The new video maintains the brand’s classic yet modern DNA and … Read more
Global luxury goods sector remains resilient, despite tougher consumer market, according to a new Deloitte report. The world’s 75 largest luxury goods companies generated luxury goods sales of $171.8 billion through the end of last fiscal year (fiscal years ended through June 2013) despite a slowdown in the global economy. The average size of the … Read more
Take a glance behind the scenes at where Peter Lindbergh creates his art. Time is far more than a succession of seconds. It is marked by rare moments. The gift of a watch is a way to commemorate a precious moment and to carry it within ourselves; in the same way one wears a … Read more