The idea of Earth Hour, the global movement organized by WWF (World Wide Fund for Nature), has grown beyond anything we could have dreamed. This year with the help of Spider-M.an by our side, WWF is taking the movement to the next stage and inspires individuals to use their power to become Super Heroes for the planet.
This year, Earth Hour and the hero of the The Amazing Spider-Man 2 are throwing their support behind Earth Hour Blue, which aims to harness the power of the crowd to raise funds for on-the-ground environmental projects from across the world.
The crowdfunding project will allow participants to help deliver energy efficient stoves to families in Madagascar, help communities in the Philippines build fiberglass boats to withstand climate impacts like Typhoon Haiyan and raise funds to expand and conserve the iconic Table Mountain National Park in South Africa.
“Earth Hour isn’t just about lights off; it’s about people across the world coming together throughout the year to join forces to improve the planet. Never underestimate your power, never underestimate what you can do,” said Spider-Man actor Jamie Foxx.
Individuals can also use Earth Hour’s crowdsourcing platform for Earth Hour Blue, which will call for people to add their voice to some of the biggest environmental campaigns across the world; including an Instagram campaign for people to share their love of Australia’s Great Barrier Reef, as part of WWF-Australia’s “Lights Out For The Reef” theme for Earth Hour 2014.
Global participants in the movement will also be able to sign the Shark Saver’s “I’m FINished With FINS” pledge, which engages celebrities and public figures throughout Asia to help end shark finning in marine waters for the consumption of shark-fin soup.