The truth is never as obvious as what it might appear to be: a revelation for luxury brand through the lens of Gabrielle Chanel

This study is not a biography of Gabrielle Chanel, whose life story everyone has probably read about in different places. Rather, it is an account of how an intuitive brand manager brilliantly wielded the resources at her disposal in line with the social, cultural, ideological,and philosophical norms at that particular time, whether intentionally or not, … Read more

Beyond the bling: the most pointless luxuries ever

A bubble-bath necklace? A DNA vending machine? An unwearable gold hat that took 12 years to weave? Through a collection of priceless, pointless and surprising objects, the V&A’s new exhibition asks: what is luxury?

“raw luxe”: If Absolut Elyx was a home this is what it would be

The luxury vodka Absolut Elyx debuts The Elyx House. Sumptuous but inviting, the new The Elyx House opened in New York will create experiences for vodka fans. The purpose behind the Absolut Elyx House is “to offer an immersive brand experience, where visitors can enjoy the unique style of hospitality, as well as drink Elyx … Read more

Unseen McQueen: ‘Black’ by Nick Knight

  Unseen McQueen is a new artwork celebrating Alexander McQueen Retrospective at V&A Museum London.The striking new tableaux were created by acclaimed international fashion photographer Nick Knight, OBE, using unseen photography captured backstage at the iconic 2004 American Express: McQueen Black Event. Using material shot backstage at the event, Knight has created an unique tableaux … Read more

Serenity Phantom is the most exquisite Rolls-Royce to date, and there is only one in the world.

Limited to just one unit. According to Rolls-Royce Motor Cars, its latest creation Serenity Phantom is “a scene of complete calm, and a bespoke masterpiece,” so it is no possible to replicate it on a large scale. In fact, the most opulent interior of any Rolls-Royce Phantom in history is a bespoke study celebrating the … Read more

The legendary German car brand Borgward returns to the international automotive industry

One of Germany’s most innovative automotive brands revived at 2015 Geneva Motor Show .For Christian Borgward, grandson of founder Carl F.W. Borgward, it is a childhood dream come true. The Salon de l’Automobile de Genève / Geneva Motor Show – one of the most prestigious car shows of the year – is the place where the Borgward Hansa 1500 … Read more