Kinetique – key beauty & personal care trend of the year

Encompassing electricity and energy in beauty: Mintel beauty & personal care forecasts Kinetique as key trend for 2012 According to Mintel Beauty & Personal Care (BPC) the key trend set to impact global beauty consumers in 2012 is Kinetique.  and “beauty that’s plugged in”, “Beauty that’s plugged in” trend is set to drive innovation in … Read more

PETA: Estee Lauder, Avon and Mary Kay to harm animals in the Asian country

Avon and Estée Lauder under fire as Peta reveals cosmetic brands ‘ordered animal testing’ The People for Ethical Treatment of Animals revealed on their website that the skincare brands are no longer ‘cruelty-free’ as they are being forced to follow regulations enforced by the Chinese government. U.S. brand Mary Kay was also included in the … Read more

Speaking about luxury with Billy Lowe – celebrity hair stylist

Billy Lowe is an elite talent responsible for creating  on and off the red carpet. With nearly two decades in the business, he has worked for some of the greatest names in the beauty and entertainment industries. In addition to his work as one of Hollywood’s preeminent hair stylists, he has worked in marketing and … Read more

Iconic, but Immobile. The inaugural L2 Prestige 100: Mobile IQ

What about your mobile competence? L2 Prestige 100: Mobile IQ: study Sephora, Nordstrom, Macy’s, NET-A-PORTER and Bloomingdale’ssecure the top spots in the inaugural L2 Prestige 100: Mobile IQ report that measures the mobile competence of 100 brands. The Mobile IQ distribution reveals a significant, widespread underinvestment in mobile, as nearly half the brands were designated … Read more

23-carat cream: gold is the timeless beauty enhancer

23-carat cream: new product advocates beauty benefits of gold The skincare treatments containing particles of gold raise the interest in precious metals as beauty enhancers. Using gold on the older skin can slow the ageing process and brighten the complexion. Historians claim ancient Egyptian queen Cleopatra slept in a gold mask. And now a new … Read more

New trend: nail paints and varnishes for men

New trend: Male manicures As male grooming continues to thrive, a new nail care and polish collection specifically for men is being launched in November. The launch arrives in the wake of Hollywood actor Johnny Depp’s decision to paint his nails blue for the New York premiere of The Rum Diary at New York’s Museum … Read more