Since it’s debut in 2009, MINT Polo in the Park London has rapidly established itself as one of the leading central London sporting events selling out to both the corporate market and general public in both 2010 and 2011. In a similar way to how Twenty20 has changed the image of cricket, MINT Polo in … Read more
Clarisonic Acquisition Will Boost L’Oreal’s Innovation Capacity in Cosmetic Devices L’Oréal announced the acquisition of Pacific Bioscience Laboratories, the market leader in the rapidly growing area of sonic skin care devices. The move gives L’Oréal access to patented sonic skin care technology enabling the company to acquire strategic positions in the quickly emerging skin care … Read more
Invest in the submarine equivalent of luxury yachts Dutch firm targets super-rich Arabs with $1m submarines Buyers with extra cash to splash can even invest in the submarine equivalent of luxury yachts. Crafts can come with multiple rooms, luxury fittings and can remain submerged for days. Dutch company U-Boat Worx is targeting wealthiest clients with … Read more
Compared with its successful predecessor, the new Mercedes-Benz SL offers considerably more comfort and sportiness, setting new standards in the luxury roadster class. Added to which is uncompromising day-to-day suitability, which turns the SL into an incomparable all-rounder among sports cars. With the completely redeveloped SL, Mercedes-Benz continues a tradition that began 60 years ago. … Read more
Chanel is boosting its digital presence with a brand history microsite, a photo booth Facebook application and a game to engage a wide breadth of consumers. The first part of Chanel’s digital marketing is its Culture Chanel Web site found at http://www.culture-chanel.com, which is run in conjunction with its physical museum in Beijing. Culture Chanel … Read more
Nokia to sell luxury division VERTU Vertu, the luxury mobile phone division of the Finnish manufacturer Nokia, will be sold to allow the parent company to compete with Apple and other manufacturers of smartphones. The supervision of the Vertu sale was entrusted to Goldman Sachs, but the transaction is still in an early stage. Given … Read more