Clarisonic Acquisition Will Boost L’Oreal’s Innovation Capacity in Cosmetic Devices
L’Oréal announced the acquisition of Pacific Bioscience Laboratories, the market leader in the rapidly growing area of sonic skin care devices.
The move gives L’Oréal access to patented sonic skin care technology enabling the company to acquire strategic positions in the quickly emerging skin care devices category.
“We’ve spent a fruitful decade developing the Clarisonic family of products for consumers and professionals alike, and the exciting thing is we’re just getting started, in a way,” said David Giuliani, CEO and co-founder of Pacific Bioscience Laboratories. “L’Oreal’s powerful marketing, distribution and R&D resources will help Clarisonic develop internationally and achieve our global mission — empowering people to change the future of their skin.”
Clarisonic is sold mainly throughout the US and is also present in the UK, Australia, Mexico, Canada and the
Far East. It is sold through a distribution network which includes dermatologists and cosmetic surgeons, spas, prestige retail, e-tail, television shopping and clarisonic.com. In FY 2010, Clarisonic achieved net sales of $ 105 million.
“Clarisonic is a strategic acquisition for L’Oréal,” said Nicolas Hiéronimus, President L’Oréal Luxe.
“Devices are emerging globally as an important new skin care category. Clarisonic is the most successful and fast growing premium brand in this category and we will roll it out internationally as well as enhance our service experience in our luxury counters.”
Pacific Bioscience Laboratories is a leading innovator in sonic skin care and the creator of the Clarisonic Skin Cleansing System and Clarisonic Opal Sonic Infusion Systems. The Clarisonic Sonic Skin Cleansing System is the first professional-caliber sonic skin care system for healthy, younger-looking skin. Clarisonic extends sonic cleansing to sonic infusion with the groundbreaking Opal™ Sonic Infusion System, combining sonic micro-massage with a proprietary Anti-Aging Serum that reduces the appearance of fine lines and wrinkles around the eyes.