How to promote your luxury product on TV

When considering which medium of advertising you should use to promote a product, there are often many choices on offer. Between radio, television, print, and online, plus the various options in between, the array is seemingly endless. However, with all products in the luxury category, television is almost always the best option. With its high … Read more

Check out the best of the best – Small Luxury Hotels Awards 2015

Small Luxury Hotels Awards 2015 recognise and honour SLH member hotels that have gone above and beyond to provide the ultimate guest experience and exemplify the luxury brand’s ‘independently minded’ philosophy, a new brand strapline that was unveiled alongside a new logo device at last week’s SLH International Conference in Marbella. Seven hotels received awards … Read more

Sunseeker announces its 100th luxury performance yacht in the 100ft+ category

Who said you can’t have style and performance in equal measures? Sunseeker celebrates a significant milestone of 100 yachts delivered over 100 feet. Sunseeker, one the world’s leading brands for luxury performance motor yachts, was treating visitors to the best of British manufacturing at this year’s Fort Lauderdale International Boat Show. Visitors had the opportunity … Read more

Hyundai’s new Genesis brand to deliver ‘human-centered’ luxury

Hyundai Motor has announced an all-new global luxury brand – Genesis – that will deliver ‘human-centered’ luxury through a range of new models. The name ‘Genesis‘, which also means new beginnings, hints at the new values and standards that the brand will bring to the global luxury car market. Initially on sale in the Korean, … Read more

Kering luxury group announces healthy performances, powered by tourist shoppers in Western Europe and Japan

Kering’s third-quarter 2015 revenue published last week shows sustained 15% growth in the first nine months. Kering posted revenue of €2,895 million in the third quarter of 2015, up 12.0% on the third quarter of 2014 as reported and up 3.1% on a comparable Group structure and exchange rate basis, in line with the 2015 … Read more

Above par: why luxury golf buggies are taking to the road

Thousands of pounds are being spent customising golf carts, which are fast becoming the vehicle of choice for the elderly and middle-aged – and not just on the putting green