Chanel and Clinique are leading the way in luxury beauty: Euromonitor International. Economy, Standard, Premium or Luxury? Brand Perceptions Around the World. Different markets and regions have completely different perceptions of luxury brands. According to Euromonitor market researcher, the perception of brands as luxurious and trends in buying behaviours differ between developed and emerging markets … Read more
Brazil is a country with 200 million inhabitants and a market that has spent the last five years of market potentially feasible for a country with strong financial stability and a number of qualified consumers who arrive in significant numbers, surpassing 62 million people with high power consumption and billions of dollars in hands. The World … Read more
Social media offer companies new ways of interacting with their customers, but few have got to grips with it. Tim Anderson reports as experts debate the future of digital marketing and how firms can maximise its use
The latest mobile trend – cellphone upgrades every six to 12 months – is not only unsustainable; it’s nutty, writes Marc Gunther.
Infiniti has provided a first look at the Q30 Concept which will have its world premiere at the 2013 Frankfurt Motor Show as the next step in Infiniti’s foray into new premium segments. The Infiniti design team, led by Executive Design Director Alfonso Albaisa, has explored bolder, sensual sculpting and enhanced muscularity. The shape of … Read more
Following in the footsteps of Apple’s Genius, BMW is employing artificial intelligence to promote BMW’s first fully-electric production car through an automated information service available for UK customers. ‘BMW i Genius’ uses specially developed software to interact with potential customers in a live question and answer format that works on a mobile platform. Users simply … Read more