Infiniti has provided a first look at the Q30 Concept which will have its world premiere at the 2013 Frankfurt Motor Show as the next step in Infiniti’s foray into new premium segments. The Infiniti design team, led by Executive Design Director Alfonso Albaisa, has explored bolder, sensual sculpting and enhanced muscularity.
The shape of the Infiniti Q30 Concept deliberately challenges categorisation – not a coupe, not a hatch and not a crossover but a fusion of the three body styles. It is designed for younger customers seeking an alternative to traditional premium compact vehicles and open to convention-challenging approaches.
The car manufacturer is confident this merging of the dynamic design and sportiness of a coupe, the roominess of a hatch and the higher stance of a crossover will resonate with these customers.
“Infiniti is confident this merging of the dynamic design and sportiness of a coupe, the roominess of a hatch and the higher stance of a crossover will resonate with these customers.The Q30 Concept design language reflects the brand’s vision to deliver new levels of design, materials, fit and finish, craftsmanship and performance,” said the premium automotive brand headquartered in Hong Kong.
Infiniti has sales operations in approximately 50 countries. The Infiniti brand was launched in 1989. Its range of premium automobiles iscurrently built in manufacturing facilities in Japan and the United States. Production in China and Europe will start soon along with the expansion of the brand’s portfolio.