Social media offer companies new ways of interacting with their customers, but few have got to grips with it. Tim Anderson reports as experts debate the future of digital marketing and how firms can maximise its use
The latest mobile trend – cellphone upgrades every six to 12 months – is not only unsustainable; it’s nutty, writes Marc Gunther.
Infiniti has provided a first look at the Q30 Concept which will have its world premiere at the 2013 Frankfurt Motor Show as the next step in Infiniti’s foray into new premium segments. The Infiniti design team, led by Executive Design Director Alfonso Albaisa, has explored bolder, sensual sculpting and enhanced muscularity. The shape of … Read more
Following in the footsteps of Apple’s Genius, BMW is employing artificial intelligence to promote BMW’s first fully-electric production car through an automated information service available for UK customers. ‘BMW i Genius’ uses specially developed software to interact with potential customers in a live question and answer format that works on a mobile platform. Users simply … Read more
Sit back, let the electronic curtain slide away, and immerse yourself in a world of cinematic magic. Bang & Olufsen launched a new version of BeoVision 12-65 New Generation, an update of B&O high-end Plasma TV. The update features Smart TV, a new surround sound module, TrueImageTM technology and Bang & Olufsen’s latest innovative video … Read more
In its earlier days, Lincoln, the luxury automotive brand of Ford Motor Company, was a favorite vehicle for unique, sophisticated and luxurious bespoke exterior and interior themes. This has inspired Lincoln Black Label – a new direction to provide a higher level of luxury available to all customers of the brand – not just … Read more