Take a look at the Amaala giga-project – the Riviera of the Middle East

  Public Investment Fund Unveils Amaala – the Riviera of the Middle East. The new destination is a natural extension of the Mediterranean Sea, and dubbed the Riviera of the Middle East. As envisioned in Vision 2030, Amaala – along with the other giga-projects – will support the diversification of Saudi Arabia’s leisure and tourism … Read more

Maison Azzedine Alaïa launches first digital store

  Maison Azzedine Alaïa launches its first digital store, opening its doors to over 100 markets around the world. A project started with late designer Azzedine Alaïa, the launch of Maison-Alaia.com marks an important milestone in the history of the luxury fashion Maison. It will enable women around the world to enjoy the timeless creativity … Read more

Italian For…: YOOX x ITA to help Italian fashion brands expand through e-commerce

  “Italian For…”, a project developed by YOOX and ITA – Italian Trade Agency, debuts online, giving premium customers in the US and China the chance to discover a curated selection of over one hundred Italian fashion and design brands. The Italian fashion brands, both emerging and established, in clothing, footwear, bags, accessories, jewelry, and … Read more

The end of cleavage: how sexy clothes lost their allure

Milan fashion week is known for seduction and glamour, but even the home of molto sexy dressing is dialling things down. What’s behind the big cover up?

Ferrari pre-sells entire new supercar model despite £1m+ price tag

Luxury carmaker calls new Monza models the ‘closest driving experience to F1’

New fragrance experiences from Parfums Christian Dior, Givenchy, Louis Vuitton, Guerlain, Francis Kurkdjian

  Here are the new fragrances of Fall/ Winter 2018-2018 that you don’t explain, you simply feel them. Parfums Givenchy unveils new L’Interdit Eau de Parfum More than 60 years after the original creation, Parfums Givenchy writes a new chapter for this iconic fragrance with a resolutely modern eau de parfum. Created by Hubert de … Read more