The Shalimar legend has been materialized by French beauty brand Guerlain, one of the oldest perfume houses in the world. . The new short film directed by French filmmaker Bruno Aveillan stars supermodel and actress Natalia Vodianova in the role of an Indian princess. Vodianova plays the role of princess Mumtaz Mahal, the wife of the emperor … Read more
The Top 100 Global Brands: key lessons for success on YouTube. YouTube is currently the second largest search engine in the world. Within Google search, video content has been measured as 53X more likely to achieve organic, first-page ranking than traditional web pages. Therefore, optimizing your videos to perform well in search is absolutely … Read more
Luxury seeks to balance the exclusive and inclusive. Louis Vuitton, Hermes and Gucci are the top 3 global luxury brands of 2013, according to 2013 BrandZ Top 100. Luxury brands became more accessible, collaborative and experiential, says MillwardBrown annual research. On Facebook, Instagram, Pinterest and other social media platforms, brands across the luxury spectrum mediated … Read more
The most-sought after luxury brands in China. Chanel overtakes Louis Vuitton as most sought-after global luxury brand in Digital Luxury Group‘s World Luxury Index China – 2nd edition. Chanel overtook Louis Vuitton thanks to rising interest in various product segments, particularly beauty. Interest for Louis Vuitton on the other hand originated mainly from the fashion … Read more
In an attempt to find growth, the companies are, again, turning to multichannel, believing that when channels coordinate, the whole is greater than the sum of its parts. Although e-commerce continues to register double-digital growth year-over-year, online sales have not matched the hype and vision evangelized over the last 15 years. In the same vein, … Read more
Asian elephants are amongst the world’s most magnificent and threatened species. But sadly the future for this iconic animal is under threat. Elephant Family, UK’s biggest funder for the endangered Asian elephant and Habitat for Humanity teamed up with esteemed creative minds to save the endangered Asian elephant from extinction in the wild, along with … Read more