“A brand exists first and foremost in the mind of the consumer. It may live as long as it is remembered. The logic of brand revival or recyclability is that some brands are buried in consumers’ psyches and as such may still have value. These ‘dormant’ brands are more likely to gain readier acceptance by … Read more
Paris fashion week featured weird trench coats, crooked hems and quilted biker jackets. And there was an up-all-night party-girl vibe thrown in for good measure
The mighty luxury house’s Paris show aimed to reflect ‘the way women dress’ – and, remarkably, succeeded
Trophy fitness wear is this decade’s It item – even when you’re not in the gym
A month of fashion shows for autumn/winter 2016 is about to begin, starting in New York on Thursday. Here are six things that will be the talk of the front row this season.
An article and video interview By Philippe Mihailovich. One of the greatest critical success factors for a brand, whether it be a mass market brand or a luxury, is the element of surprise. Of course, we all prefer pleasant surprises to shocks. Apple tends to surprise whilst Benetton chooses to shock. I must admit my … Read more