How labeling products as user designed backfires in the Context of luxury fashion brands. Haute couture devotees buck the trend for user-designed fashion, according to a new study published by the American Marketing Association. Crowdsourcing fashion only works for mainstream brands – try selling an haute couture devotee a user-designed Gucci purse and she … Read more
The Top 100 Global Brands: key lessons for success on YouTube. YouTube is currently the second largest search engine in the world. Within Google search, video content has been measured as 53X more likely to achieve organic, first-page ranking than traditional web pages. Therefore, optimizing your videos to perform well in search is absolutely … Read more
Alexandre de Brettes appointed CEO of Christopher Kane. Christopher Kane (part of Kering luxury & lifestyle group, previously known as Pinault-Printemps-Redoute until 18 May 2005 and PPR) took his brand to the next level with the appointment of Alexandre de Brettes as Chief Executive Officer of the brand Christopher Kane, effective 1st September, 2013. … Read more
Welcome aboard Emirates Executive flying hotel. The increasing demand in the private travel segment, especially in the Middle East and Europe as well as in markets such as India, Russia and China, has lead to luxury private jet service that could be described as flying hotels. Dubai-based carrier Emirates, one of the world’s fastest growing … Read more
A night under the stars is the latest luxury offering of the New York City. Glamping or glamorous camping combines camping with the luxury and amenities of a home or hotel. Without obstructing the view of stars, a New York hotel offers how many stars you can count on the polluted sky of the … Read more
More than 5.5 million tourists visited Dubai in the first half of 2013, representing an 11.1 per cent year-on-year increase, indicating that Dubai is on the way to achieving its Tourism Vision for 2020. The first half visitor number results, released by Dubai’s Department of Tourism and Commerce Marketing (DTCM), show increases across all key … Read more