Preventing desertification via smartphone

  In 2011, TreePlanet program launched a mobile game, a UNCCD (United Nations Convention to Combat Desertification) certified game which expands the horizon of planting trees through simple and intuitive smartphone use from anywhere on the globe. TreePlanet offers an entertaining and engaging way to prevent desertification by providing the opportunity to plant trees that would … Read more

Rocky Patel’s Freedom

Not only a cigar but also a symbol.  Sporting a patriotic red, white and blue band, Rocky Patel’s Freedom is not only a cigar but also a symbol of what it means to fight for freedom. This cigar also pays homage to Rocky Patel’s fight for the rights of cigar smokers, as federal and state … Read more

The first House to produce sparkling wine in China inaugurates its own winery

Domaine Chandon broke ground for its winery near Yinchuan, China.  To win over wine consumers in China, the second-largest market for Moet Hennessy, the premium wine maker is blending its savoir-faire with Chinese expertise and announced the new Domaine Chandon China, located in Yinchuan. The new 66- hectare (163 acres) estate was inaugurated at the end … Read more

AC/DC are to release their super-premium Platinum Shiraz

AC/DC are to release their extremely limited AC/DC Platinum Shiraz one-off wine. Two years in the making and the new extremely limited AC/DC Platinum Shiraz is ready to rock. The second wine of the veteran rock band AC/DC (formed in 1973 by Scottish-born brothers Malcolm and Angus Young) is a super-premium 2010 Barossa Valley Shiraz … Read more

Being “close” to users does not help but rather harms luxury fashion brands

How labeling products as user designed backfires in the Context of luxury fashion brands.   Haute couture devotees buck the trend for user-designed fashion, according to a new study published by the American Marketing Association. Crowdsourcing fashion only works for mainstream brands – try selling an haute couture devotee a user-designed Gucci purse and she … Read more