Fall/Winter 2016: Karlie Kloss for Stella McCartney

Sweat with Karlie Kloss as she joins the adidas Women by Stella McCartney team as the face of the new season campaign. Stella McCartney is known for fusing cutting-edge technology and style inspiring today’s strong, multi- faceted women. The collections made in partnership with adidas push the boundaries of sportswear to the limit, encouraging today’s … Read more

Influencer marketing for luxury brands. How to run a successful influencer marketing campaign

Influencer marketing in the business of taste. Great online leaders inspire greatness in others. When influencers speak, customers are all eyes and ears. Their actions and images inspire others to dream more, learn more, and do more. Targeting key individuals rather than the segment as a whole, the use of influencer marketing is on a … Read more

LVMH Luxury Lab at 2016 Viva Technology Paris. How startups and digital innovation can drive the luxury sector forward

#vivatech or the Davos of the digital. ABOVE  – 2LUXURY2.COM’s exclusive interviews from the show. BIG THANK YOU!  to our HauteLuxe correspondents in Paris – Philippe Mihailovich and Caroline Taylor Viva Technology 2016 x LVMH. For 3 days, Paris‬ became the ‪startup‬ capital of the world. How startups and digital innovation can drive the luxury sector forward … Read more

The Wanda Reign on the Bund – Shanghai’s first ‘seven-star’ hotel

Wanda Reign On The Bund Now Open. The property is billing itself as the city’s first “7-star” hotel. Wanda Hotels & Resorts made its grand debut in Shanghai with its flagship hotel, Wanda Reign on the Bund, which is the 51st hotel of the group and the third hotel of its ultra-luxury hotel brand – Wanda … Read more

Rare luxury timepieces at the 2nd edition of 2016 Top Marques Watches

“It looks likes it’s going to be a glittering event.” 2016 Top Marques Watches, Monaco’s only exhibition dedicated to exclusive timepieces and bespoke jewellery, will be returning to the Principality for its second edition from 29th September to October 1st. Top Marques Watches provides watch connoisseurs the perfect opportunity to peruse collections from the world’s … Read more

M·A·C Chris Chang Limited Edition Collection

M·A·C Cosmetics and South Coast Plaza Celebrated the M·A·C Chris Chang Collection. M·A·C Cosmetics and China’s best known maximalist fashion designer Chris Chang, have collaborated on an extravagantly colorful cosmetics collection inspired by Poesia, Chang’s vibrant and bold ready-to-wear line. “China’s most outlandish fashion designer puts an acid-soaked twist on her modern M·A·C collection, featuring … Read more