Dawn is Inspired by Fashion. Rolls-Royce Spring-Summer 2017 Couture collection

Rolls-Royce Motor Cars debuts its first ever ‘Rolls-Royce Boutique’ in Dubai. The new automotive retreat hosts Rolls-Royce’s Spring/Summer 2017 couture collection. Rolls-Royce fans are invited to commission their personal style statement from this November to ensure they appear wrapped in the latest couture offering from the world’s leading luxury goods house for the new season next year. Vibrant colour will complement palettes of classic white as Dawn is Inspired by Fashion in 2017.


Under the stewardship of Design Director Giles Taylor, a team of designers from the House of Rolls-Royce, including textile specialist Cherica Haye who studied at the Royal College of Art, and Michelle Lusby Colour & Materials designer who gained experience working at Mulberry. Their work has seen the incorporation of fine silks and unexpected textures into the interior environment of truly bold and distinctive Bespoke commissions.

In creating ‘Dawn – Inspired by Fashion’, these designers selected the neutral canvas of white upon which to base three energetic colours that will set the tone for 2017’s Spring/Summer collection; Mugello Red, Cobalto Blue or Mandarin. Subtle accents of these colours adorn interior aspects of each Dawn, whilst the ‘Silent Ballet’ of the roof as it rises to provide shelter from the paparazzo’s lens unleashes a brushstroke of colour to catch the style-spotter’s eye.

According to Giles Taylor, Director of Design for Rolls-Royce Motor Cars, the luxury automotive house’s clients are the very arbiters of fashion, tastemakers who sit in the front row of the Couture shows, themselves influencing evolving trends,” comments Giles Taylor, Director of Design for Rolls-Royce Motor Cars.

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“To them, the commissioning of fine luxury objects represents a deeply-involving curatorial process – with different forms of luxury design, craft and execution serving as inspiration for the other. ‘Dawn – Inspired by Fashion’ beautifully expresses the notion that inspiration for truly personal objects is drawn from the passions, tastes and lifestyle of its patron,” explained Taylor.

Like the finest Bespoke garments, individuality is forged in the subtlest details. On opening Dawn’s coachdoors, a contemporary Arctic White and Black interior colour scheme is accented by one of the three vivid colours. The Arctic White leather of the seats is accented through the embroidery of the headrests, as well as the stitching and piping of the seats. Seamless stitching, a highly-complex craft technique from the world of fine tailoring, is applied to the steering wheel to ensure the perfect line joins the two colours of leather around the rim.

Tactility, comfort and quality are important attributes of the piece itself. Rolls-Royce’s designers took inspiration from this approach in appointing the car’s front and rear door pockets with fine silks, adorned with an abstract representation of the Spirit of Ecstasy with each emblem set precisely at 55 degrees to complement the lines of the door.

The dashboard in Piano White features aluminium particles resulting in a silk-like appearance, with the lacquering process alone taking nine days of meticulous work. This is completed elegantly with the integration of a Bespoke clock, set as a piece of jewellery, styled exclusively to emit a silver on silver effect.


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