Mazda Kodo Design’s bike and sofa for Milan Design Week 2015.
Mazda’s Kodo Design is once again emulating the dynamic beauty of wild animals’ movement in two ‘Soul of Motion’ inspired creations chosen to dazzle onlookers at 2015 Milan Design Week, 14-19 April. The innate and simple beauty of Mazda’s ‘KODO – Soul of Motion’ were showcased at the recently opened Mazda Design Space in the Brera Design District Fuorisalone Milan.
The Bike and Sofa by Mazda KODO Concept are exemplifying Mazda’s design philosophy: the foundation for its line-up, including the all-new CX-3 and MX-5.
The Bike by KODO Concept embodies the ‘less is more’ philosophy of Japanese art and design, reimagining the modern racing bicycle. Mazda craftsmen distilled its frame’s design to its purest form evoking lightness, agility and speed. The Sofa by KODO Concept employs this same premise, conceptualizing the intrinsic beauty found in the ideal balance between form and function. Here, Milan-based creative directors Setsu and Shinobu Ito, both Mazda Europe designers, and skilled Italian furniture makers collaborated to marry Mazda’s aesthetic sensibility with old-world craftsmanship.
Also on display at the Mazda Design Space are KODO inspired works by master Japanese artisans, including the copperwear creation KODOKI by the storied Gyokusendo studio and SHIRAITO, a lacquered box using crushed eggshells, by Kinjo-Ikkokusai, a family of seventh generation craftsmen from Hiroshima.