Dior café spreads Christian Dior’s love for the art of entertaining




Al fresco dining just got a chic upgrade, thanks to Dior’s new pop-up café on the garden terrace of its Miami Design District women’s boutique.

The pop-up Dior café in the Miami Design District ; @dior x @miamidesigndistrict.net

Miami Dior pop-up café, located on the boutique’s third-floor garden terrace in Miami, in the heart of the Miami Design District, offers seated table service featuring a concise menu of coffee, teas, juices and assorted fruits and pastries.

The pop-up Dior café in the Miami Design District continues the long lasting tradition and passion of the founder of the house Christian Dior for the art of entertainment and his very personal taste in art de vivre. Keeping with this spirit, the café offers a very pleasant convivial space entirely inspired by the Toile de Jouy theme, an iconic 18th-century French print which, from 1947 adorned the walls of Monsieur Dior’s first boutique at Avenue Montaigne in Paris, where it used to cover even the decorative pillows and was printed directly onto the terrace decking.

The brand’s emblematic Toile de Jouy print has been recently modernized by Artistic Director Maria Grazia Chiuri for the Cruise 2019 collection and embellished with the addition of wild animals such as giraffes, tigers and lions, popping with delicate accent colors of blush pink and navy blue.

The pop-up Dior café in the Miami Design District ; @dior x @miamidesigndistrict.net

The café is a work of art in itself.

The pinnacle point of the space is a bronze Dior logo set against greenery and lit in the background, creating the perfect backdrop for any social media photo. Lush greenery enriches the cozy café with refined white seating and large umbrellas flanking the perimeter.

The Tuscan company Poggesi supplied two different models of cantilever umbrellas, ONE and KING in customized extra catalogue sizes. The structures come with the same tone as the furnishings and cloths with different colours and decorations, according with the concept of the space.

The structure is totally made in Italy and realized with of stainless steel and aluminium, varnished with polyester-based thermosetting powders coats to ensure the highest durability and the highest personalization in colour. The cloth is entirely sewn with cotton thread inside the company headquarters to guarantee the highest resistance and it’s completely customizable in colours, decorations and layout. It’s even possible to add complete lighting system, LED.

The furnishings, that reproduce silhouettes of wild animals that as oversized 3D sculptures “roam” the space, the rich vegetation surrounding the cafe and the suggestive skyline whose view can be enjoyed from the terrace, introduce guests into a new dreamy realm.

The pop-up Dior café in the Miami Design District ; @poggesi x @dior x @miamidesigndistrict.net