Pokémon Go style: From Gucci's Seadra to Vetements' Pikachu, 'catch 'em all!'

This article titled “Pokémon Go style: From Gucci’s Seadra to Vetements’ Pikachu, ‘catch ‘em all!'” was written by Morwenna Ferrier, for theguardian.com on Thursday 14th July 2016 06.26 UTC

It’s bizarre to think of a time when Pokémon Go didn’t exist (last week), and how we ended up obsessively following a game that uses your phone’s GPS to chase imaginary creatures around real locations, using it to commit crimes, run around a US Holocaust Memorial Museum and cure global obesity. But that’s life. Like most children’s games, the Nintendo game’s emphasis is on the visual. The same can sometimes be said for fashion, but as it happens, the two overlap. Again, though, that’s life.

Snorlax: This guy is known for being greedy, fat and narcoleptic. Still, its updated nautical colour scheme and oversized silhouette are very Philip Lim 3.1. — **Snorlax** This guy is known for being greedy, fat and narcoleptic. Still, its updated nautical colour scheme and oversized silhouette are very Philip Lim 3.1. Composite: Getty Images

Drowzee: The most cerebral of the lot, the Drowzee has psychic abilities, tries to eat your dreams and looks like a tapir. The colours – mustard and mushroom – make as little sense, except when compared to Valentino SS16, and only because it’s broken up with a mid-colour shirt. Something to think about, you weird. — **Drowzee** The most cerebral of the lot, the Drowzee has psychic abilities, tries to eat your dreams and looks like a tapir. The colours – mustard and mushroom – make little sense, except when compared to Valentino SS16, and only because it’s broken up with a mid-colour shirt. Something to think about, you weird. Composite: Rex

Bulbasaur: As the name suggests, this guy is half bulb, half dinosaur. He can also grow, if needed. Hey, whatever works. Still, the colour scheme of three shades of green is refreshingly simple and reminiscent of Richard James’ SS16 catwalk show. — **Bulbasaur** As the name suggests, this guy is half bulb, half dinosaur. He can also grow, if needed. Hey, whatever works. Still, the colour scheme of three shades of green is refreshingly simple *and* reminiscent of Richard James’ SS16 catwalk show. Composite: Rex

Seadra: These horrorshows are afraid of grass, can swim in any direction and generate whirlpools, but they also have a great palette: sea blue and iridescent cream, which is very new Gucci. — **Seadra** These horrorshows are afraid of grass, can swim in any direction and generate whirlpools, but they also have a great palette: sea blue and iridescent cream, which is very new Gucci. Composite: Rex

Pikachu The everyman of the Pokémon world, Pikachus are fairly common. There was one just now outside Downing Street. Visually, he’s a bit basic except he’s not, because he’s pre-referencing Vetements’ corporate logo DHL chic, 2016’s most referenced bit of kit. Composite: Rex

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