Mai Troppo: New Bvlgari 7 Ways bag can be worn in seven different ways



Milan Fashion Week: Bvlgari unveiled its new Bvlgari 7 Ways bag.

From reinvented icons to brand new classics, Milan Fashion Week saw the official launch of the latest It Bags from Bvlgari.  The new collection leads Serpenti into a Maxi Glam dimension of playful sophistication and trailblazing flair.


In the middle of Fashion Week, Maison Bvlgari presented its new collection of Leather Goods and Accessories in Milan.

Drawing inspiration from fine jewelry, these new designs are destined to take glamour to unprecedented heights with their references to Bvlgari’s iconic snake motif. For instance, the Bvlgari 7 Ways bag can be worn in seven different ways, alluding to the transformative nature of the snake, which adorns each bag in the form of an exquisite jewel. Bvlgari also presented its new eyewear collection, inspired by the last B.zero1 collection, in a retro-futuristic style.

In February, Bulgari unveiled the Jannah High Jewelry Collection in collaboration with Sheikha Fatima Bint Hazza Bin Zayed Al Nahyan. Bvlgari crafted a mesmerizing Sautoir crowned with a vibrant 13,38ct cushion-cut emerald as an exceptional and personal piece to bestow her cherished grandmother. HH Sheikha Fatima honored her beloved grandfather with an exceptional engraving at the back of the pendant revealing “Zayed”. Building on her heritage, HH Sheikha Fatima is gently nurturing the seeds of her dreams to build a legacy of her own.

The luxury Italian house also presented Mai Troppo campaign: a celebration of the joyful exuberance of Bvlgari and Rome. Deeply rooted in a Roman flamboyant exuberance, Bvlgari invited its fans to enthusiastically enjoy every single moment, here and now. Directed by Johan Renck, the video is starring super model Lily Aldridge, British actress & singer Naomi Scott , American actress Zendaya.

@bulgari instagram