The icon, out loud. The Fendi Baguette collides with Marc Jacobs’ signature logomania.
Marc Jacobs’ respect for Fendi codes meets with his mastery of logos.
Fendi by Marc Jacobs is a tribute to Fendi icons, silhouettes, and codes that draws from New York at the turn of the millennium, the place and time that sealed the Baguette’s place in pop culture. Larger than life. Fendi silhouettes are elevated and exaggerated in Fendi by Marc Jacobs.
Marc Jacobs, a longtime friend and mentor to Fendi Artistic Director of Couture and Womenswear Kim Jones, examines Fendi’s symbols inventory in a new collection—including limited-edition iterations of the Baguette bag.
“In my opinion, Marc is the King of fashion in America. He is also a master of branding and experimentation, particularly with logos. Here, Marc has designed a Fendi collection – it is not a collaboration, rather it is an interpretation. In it, there is a sense of freedom in excess and joy, where he was allowed to do whatever he wanted.” – Fendi Artistic Director of Couture and Womenswear Kim Jones.
White jersey Fendi by Marc Jacobs top.
Part of the Fendi by Marc Jacobs limited edition, this style is made of white cotton jersey. Embellished with matching Fendi Roma lettering topstitched on the front, raised bustier-style details and bow in logo ribbon on the right shoulder.
Baguette White leather Fendi by Marc Jacobs bag
This style is made of white leather printed with ‘The Baguette Fendi Roma’ in black. Decorated with an FF clasp. The handle is embellished by a matching leather Fendi Roma bow, attached with a small press stud.
Featuring a front flap, magnetic clasp, satin-lined internal compartment with zip pocket and palladium-finish metalware. The bag can be carried by hand, or worn either on the shoulder or cross-body thanks to the handle and shoulder strap, both detachable.
Fendi is also hosting “Arnaldo Pomodoro: The Great Theatre of Civilizations” at Palazzo della Civiltà Italiana, Fendi headquarters in Rome, 12 May – 1 October 2023.
The exhibition is part of a multi-year partnership evolving from the relationship established between Fondazione Arnaldo Pomodoro and the luxury Italian Maison when Fendi established its Milanese headquarters in the foundation’s former exhibition venue.
Through Fendi’s partnership with Fondazione Arnaldo Pomodoro, the artist has reinterpreted the iconic Peekaboo bag, transforming it into a mysterious and visionary object. The piece also falls within the Canvas Peekaboo project, involving artists, designers, and iconic personalities in the creation of unique pieces, each representing a special testimony for Fendi. The bag is now on display at Fendi headquarters, Palazzo della Civiltà Italiana, through 1 October.