Dior hosted its first ever fashion show in South Korea.
Dior Fall 2022 Women’s collection celebrates facets of femininity.
Dior hosted its first ever fashion show in South Korea, presenting the Maison’s Fall 2022 Women’s collection at Ewha Womans University in Seoul. The wardrobe created by Maria Grazia Chiuri, Artistic Director for Dior Women’s Collections, is a bold ode to femininity guided by a dialogue between the history of the Parisian fashion house and the ever-changing constellation of the contemporary world.
Some of the pieces were created specially for the show, but all testify to a diversity of deft skills and techniques. Warp-print taffeta gowns allude to two figures in Monsieur Dior’s entourage, Andrée Brossin de Méré and Mizza Bricard, with their rose and leopard motifs, respectively. The symbolic ‘L’Union Fait la Force’ (‘Strength Through Unity’) logo stretches across the asymmetrical volumes of a plaid skirt, a zodiac is recreated in sequins like a pixelated video game, and delicate lace caresses the bust.
Justine Picardie’s book Miss Dior is an homage to the women who contributed to the success of founder Christian Dior. To honor this network of women who became a true creative force in the Dior universe, Maria Grazia Chiuri transformed an emblem found on the jute bags of the Dior family business into a heraldic motif that emblazons numerous pieces. The emblem affirms the motto of the House of Dior, symbolizing a new sisterhood: L’Union Fait la Force (Strength Through Unity).
The show celebrated the iconic uniform designed by Christian Dior.
Maria Grazia Chiuri offers a new interpretation inspired by the audacity of students who dust off the tropes of garments, personalizing them with distinctive details. The silhouettes parade along an elegant skate park wearing pieces with punk overtones and school uniforms become self-affirming, expressing a quest for freedom in an urban landscape.
The collection is composed of pleated skirts, black and white kilts and jackets that borrow from the men’s wardrobe. 3D embroidery is revealed in knitwear and biker shorts matched with white blouses and black ties.
Evening gowns designed specially for the show echo the volumes of the founding couturier’s emblematic silhouettes, reinvented with asymmetrical cuts.
The looks evoke involvement, communion and sharing, key values that unite the female figures being celebrated along with the petites mains of the Atelier whose skilled fingers have woven Dior’s history.
The luxury French house also unveiled a remarkable new concept store opened in Seoul’s Seongsu-dong district, a rapidly transforming area that was once the city’s shoe manufacturing center.
In a verdant garden setting, glimpsed behind a metal mesh recreation of the 30 Montaigne facade, the glass structure changes from transparency to near opacity depending on the time of day. 1500m2 in total, the 600m2 retail part features a central space envisaged to evolve each season, starting with pieces from the just-unveiled Fall 2022 on.dior.com/fall-2022 by Maria Grazia Chiuri collection in a display inspired by the show’s skatepark-style set.
French and Korean culture combine in the decor as well as in elements such as the digital possibilities provided by personalization in the dedicated Dior Book Tote room. Additional singularity comes from an area devoted to the Dior Chez Moi capsule and a Shoe Paradise. The Café Dior walls extend the digital experience with an animated evocation of Monsieur Dior’s childhood villa and rose garden at Granville.