China’s love of travel celebrated with Pinnacle Travel Phantom

According to the World Tourism Barometer published by the United Nations World Tourism Organisation, China continues to be the largest outbound travel market for the second year in a row, spending an estimated $125 billion on travel in 2013.

Answering this growing interest in luxury travel, Rolls-Royce Motor Cars has unveiled the Pinnacle Travel Phantom, a new Bespoke Collection motor car, at the Beijing Motor Show. A showcase for Rolls-Royce’s heights of craftsmanship and design, the car has been conceived both to celebrate the Chinese love of travel and the success of the Bespoke programme in China.

“This car is a showcase of Rolls-Royce’s pre-eminence in Bespoke design seen through the prism of luxury travel,” said Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars.

Rolls-Royce‘s new car displays a masterpiece of marquetry, evoking the experience of travelling on luxurious cross-continental trains. The two-tone exterior colour scheme of Madeira Red complemented by Silver Sand on the lower side panels, hints at the luxury awaiting the traveller inside. Whilst a unique Madeira Red coach line, with an abstract motif of a streamlined train travelling at speed, invites you onboard for a journey of discovery. Infinity Black combined with Silver Haze or Melanite combined with Palladium are also offered as colour schemes.

The colour scheme continues inside with a number of Morello Red and Seashell leather combinations for seats, roofliner, pillars and door cards plus specifically developed Morello Red lambs wool floor mats to produce a cosseting interior.

The pièce de la resistance, however, is the most complex and intricate marquetry ever seen inside a Rolls-Royce. Individual pieces of wood veneer are laser-cut to ensure precision. Then, a craftsperson assembles the sections. A fastidious process of quality control follows, says Rolls_Royce, utilising the world’s most accurate measuring tool – the human eye.