Annie Leibovitz, Juergen Teller and Bruce Weber for Nicolas Ghesquière’s first advertising campaign for Louis Vuitton. Three personal vocabularies face-to-face via Louis Vuitton’s 2014/2015 Autumn-Winter collection.
For the Louis Vuitton Series 1 Campaign, Nicolas Ghesquière’s first advertising campaign for LV, legendary photographers Annie Leibovitz, Juergen Teller and Bruce Weber produced three photographic stories on the same day, at the same time, in very different venues.
The three artists offered their subjective viewpoint on contemporary fashion and the designer’s Fall/Winter 2014-2015 collection.
“I wanted to bring together an artistic family which I feel close to. I wanted an unprecedented narrative from each of these photographers whom I admire so greatly. Only they could rise to the challenge of being brought face-to-face with one another, and ultimately combined to create a single story, because their visual expression is so powerful that it goes beyond all forms of classification or definition. I also wanted to remove them from their comfort zones, from what we already know about them, to see what they would tell the world, and me, about what fashion is today,” explained Nicolas Ghesquière.
Annie Leibovitz photographed Nicolas Ghesquière’s muse, Charlotte Gainsbourg in New York. Bruce Weber produced a series of graphic black and white images in Miami, while Juergen Teller captured model Freja Beha against a backdrop of the Venice Biennale.
Louis Vuitton SERIES 1 Fashion Campaign by Juergen Teller
Louis Vuitton SERIES 1 Fashion Campaign shot by Bruce Weber