A new facelift for Stella by Stella McCartney

A fresh look for Stella McCartney’s signature scent.

Stella McCartney‘s signature fragrance is getting a facelift. First launched in 2003, Stella by Stella McCartney perfume has a new spokesmodel in the person of Dutch supermodel Lara Stone, while the purple flacon now comes in a new polka dot box. Stella is an essence of the modern woman, a subtly contrast of feminine rose notes with amber tones for masculinity.

“Stella is a celebration of women, and Lara is the perfect representation,” said Stella McCartney of the perfume’s new spokesmodel. “She brings the ideas of the fragrance alive, inan honest way, she is a modern woman who is approachable and sensual at the same time.”

A new campaign shot by the fashion photography duo Mert and Marcus shows Lara Stone through a soft lens, depicting a pared-back aesthetic in one visual, while capturing her dewy lips against the plum-coloured, glass flacon in another. The Eau de Parfum with this fresh look is available in 30ml, 50ml and 100ml flacons.