LOEWE x Howl’s Moving Castle: LOEWE reunites with Studio Ghibli.
Spanish luxury fashion house LOEWE has released its final collaboration with Studio Ghibli, the renowned Japanese animated film studio. After Spirited Away and My Neighbor Totoro, LOEWE creative director Jonathan Anderson reaffirms his fondness for the world of Hayao Miyazaki with a collection of bold and intricately crafted pieces.
“Blending hand-drawn and digital animation, Howl’s Moving Castle is technically innovative, exemplifying the power of craft as a bridge between the old and new—a creative approach that LOEWE is proud to share.” — Jonathan Anderson.
Released in 2004, Miyazaki’s fantasy epic recounts a story of loyalty and compassion against a backdrop of magic, imposing technology and the destructive effects of war. The tale, says the designer, is “incredibly resonating” in the current context. Key characters in the film – Sophie, Howl, Calcifer and others – come to life through the clothes and accessories, drawn as leather or shearling intarsia, turned into embroidery on leather or textile, or decorated with crystal and stud inlays on leather. They appear on bags including the Puzzle, Flamenco, Hammock, Amazona and Luna, as well as the Bracelet pouch. They also enliven small leather goods, jumpers, jackets and shirts with details such as appliqué, raffia or feathers, making them stand out as if they were alive.
“The world we are living in needs a counteract not as an escape, but as a different outlook. This, to me, is what Hayao Miyazaki’s animated films for Studio Ghibli are about: a commentary on the moment and an alternative to it, always heartfelt, fulfilling, full of fantasy and sentiment. This is also the reason why the final installment of our collaboration with Studio Ghibli feels more timely than ever.” — Jonathan Anderson
The LOEWE x Howl’s Moving Castle capsule collection launched in selected stores worldwide this week.