Latest treatment for hormonally aging skin

Murad introduces Resurgence Age-Diffusing Firming Mask that instantly tightens, firms and rehydrates skin

Clinical skincare brand Murad launched the first comprehensive skincare line developed to treat hormonally aging skin. Murad’s Age-Diffusing Firming Mask is a rich at-home booster that enhances skin elasticity and promotes instant firming to diminish the appearance of fine lines and wrinkles. Age-Diffusing Firming Mask targets dull, dry, lackluster skin by delivering essential moisture through a unique blend of ingredients, all while improving overall skin health.

“As women get older, they begin to experience what I refer to as hormonal aging caused by a decrease in estrogen, and therefore, a decrease in the production of collagen causing skin to sag, look dull, feel dehydrated and develop medium to deep wrinkles,” said Howard Murad, M.D., FAAD, Associate Clinical Professor of Medicine at UCLA and founder of Murad. “To help combat these effects, we formulate efficacious products that provide users with maximum benefits, while also recommending an Inclusive Health approach that combines topical care, internal care and focusing on a sense of self to further optimize skin health and reduce the signs of aging.”

Age-Diffusing Firming Mask features FirmQ2, combining skin tighteners to immediately firm and lift with Golden Seaweed to restore skin resilience, resulting in a youthful glow. Formulated with Brazilian fruit extracts of Java Plum, Mango and Banana Pulp, which promote collagen production to plump skin and reduce the appearance of wrinkles, along with Shea Butter and trace minerals that replenish hydration leaving skin soft and smooth,