In every frame of our lives, there are so many stories meeting, crossing and interweaving. The city is a river where destinies and lifes intersect. Armani’s Frames of life story returned in a café in a city square with snapshots of different lives meeting, moments that mark the destiny of men and women. The 2012 campaign tells the urban romantic journey of Luc, a writer, Carlos, a young barman, Nina, a talented cellist, Lucille and Adrian, two successful young architects. Each character sports its own unique style of eye glasses and will associate the Armani glasses with a wider audience. The campaign aims to showcase the lifestyle associated with wearing Armani eyewear.
The writer wears an ultralight titanium optical model, with thintemples and the unmistakable curled tips.
The cello player wears glasses with a strong, confident personality and a touch of retro that hides advanced technology details and sophisticated research in materials.
The young barman’s glasses have a vintage flair, modernized by the combination of acetate front and thin titanium temples.
The architect’s choice is a refined, structured model with marked retro style in the details, like the characteristic metal double bridge and metal rivets.
Adrian’s partner, herself an architect, wears an elegant oval-shaped model with a retro taste in the metal rivets of the front and tips, as well as in the scratched finish of the acetate frame that creates a matte effect.
In every frame of our lives, there are so many stories meeting, crossing and interweaving.