Located in the former headquarters of Italy’s Banca Nazionale del Lavoro (BNL) overlooking Rome’s iconic Via Veneto, this new high-end hotel will offer premier access to many of the city’s storied attractions and distinct dining destinations. Via Veneto is one of the most famous, elegant, and expensive streets of Rome, Italy. Rosewood Hotels & Resorts, a global leader in luxury travel and lifestyle experiences, has been appointed by real estate firm Antirion SGR to manage Rosewood Rome, which will open in 2023 in the heart of Rome, Italy.
Extending an entire block, Rosewood Rome will encompass three historic buildings, each of which were originally built in the early 1900s. The crown jewel of the project will be the reimagination of the former BNL headquarters, the main unit of the development that was initially designed by renowned Italian architect and urban planner Marcello Piacentini. The property’s transformation will be managed by Colliers International, led by global architecture and engineering firm, Jacobs, and Australian interior design firm, BAR Studio to build upon Piacentini’s legacy and pay homage to the property’s roots as an exemplar of modernist Italian architecture.
The design will take influence from the hotel’s location overlooking Via Veneto, one of Rome’s most elegant streets and a symbol of the
celebrated Federico Fellini film, La Dolce Vita, with elegant interiors that blend timeless style with contemporary comforts. In keeping with Rosewood’s guiding A Sense of Place philosophy, Rome’s relaxed ambiance and devotion to dolce far niente, or the art of “doing nothing”, will influence the hotel’s design concept, which will mix traditional architectural elements with modern décor and detailing to create a sophisticated environment for the ultimate life of leisure.
Upon completion, Rosewood Rome will offer 157 accommodations, including 44 suites. Home to three dining outlets, including a contemporary Italian bistro, a lobby bar and café and a rooftop bar with a terrace with sweeping views of the city, the hotel will serve as a luxurious escape for locals and visitors alike. Additional amenities include a subterrain experience within the bank’s original vault featuring a modern Roman Bathhouse and Sense, A Rosewood Spa, located on the rooftop which will feature four dedicated treatment rooms and a wellness terrace with a reflecting pool and dynamic fitness center. Dedicated event spaces will encompass three meeting rooms and a grand ballroom.
Rosewood Rome will be the brand’s fourth Italian property, joining Rosewood Castiglion del Bosco in Tuscany and the upcoming Rosewood Porto Cervo and Rosewood Venice, set to open in 2022 and 2023, respectively. Rosewood’s existing European properties also include Rosewood London and Hôtel de Crillon, A Rosewood Hotel in Paris. The brand’s strong global pipeline now comprises of eleven projects in Europe including high-profile projects in the United Kingdom, Germany, Austria, Spain and the Netherlands.