flydubai launches a Premium Business Class Experience, “The Business Suite.”
Dubai-based airline flydubai has unveiled its latest premium business class offering, “The Business Suite”, at the Arabian Travel Market. The new seat is designed exclusively for single-aisle aircraft and offers passengers added comfort, privacy, and a high-end onboard experience. It will be introduced on a number of flydubai’s newest aircraft before the end of 2023 and will be deployed on select flights around the carrier’s growing network.
The Business Suite features 10 suites, each offering direct aisle access, which rivals the Business Class experience on many wide-body aircraft. The increased height of the back-shell, sliding suite door, and direct aisle access for every passenger create a level of privacy never before seen on Boeing 737s. The seat was developed in close collaboration with Safran Seats and JPA Design over the past three years.
flydubai CEO, Ghaith Al Ghaith, commented on the new product launch, stating that flydubai is committed to exceeding expectations and that the carrier’s business and product offerings have evolved to cater to the ever-growing needs of its customers and markets. Al Ghaith said that the new premium product rivals the Business Class experience offered by many airlines on wide-body aircraft and that the company will continue to invest in innovation to enhance the customer experience across its growing fleet.
The new product by flydubai is likely to create competition with other airlines offering similar services. Emirates, flydubai’s larger rival based in Dubai, also offers a premium Business Class product, with direct aisle access and fully-flat beds, on its wide-body aircraft. Qatar Airways, Etihad Airways, and Saudi Arabian Airlines are other regional competitors offering premium Business Class products on their wide-body aircraft.
One potential weak point of flydubai’s design could be the limited cabin space on single-aisle aircraft, which may result in a narrower seating arrangement and less storage space for passengers. However, the airline has emphasized the product’s focus on privacy and comfort, which could make up for the space limitations. Overall, the new Business Suite by flydubai seems to be a significant improvement over its previous Business Class offering, and it will be interesting to see how it competes with other airlines’ premium Business Class products in the coming years.
There are several airlines that offer similar designs in their business class suites. For example, Qatar Airways offers the Qsuite, which features a sliding door and direct aisle access for all passengers. Delta Airlines also offers a similar suite called Delta One Suite, which includes sliding doors and direct aisle access. Singapore Airlines’ Business Class also features a similar design with a sliding door and direct aisle access for all passengers.
Other airlines that offer similar designs in their Business Class include Emirates with their fully enclosed suites, Etihad Airways with their Business Studios, and British Airways with their Club Suite. These designs have become increasingly popular among airlines, as passengers seek more privacy and comfort during their flights.
However, it’s worth noting that each airline’s business class product is unique, and there may be differences in the level of privacy, comfort, and amenities offered in each. Additionally, the availability of these products may vary depending on the airline’s route network and the specific aircraft being used.