7666 hours to complete a dress: Chinese haute couture designer presented her latest collection

Chinese Haute Couture Designer Guo Pei’s Legend of The Dragon Fashion Show and Chinese Bride Couture Exhibition China’s Haute Couture designer Guo Pei, called China’s most extravagant couturier, released her latest fashion creations in a moving art theater performance show called Dragon’s Story Beijing. It was her first fashion presentation in more than two years. … Read more

Dior VIII in black and white: Yang has found its yin

Charlize Theron spotlights the new white model in the Dior VIII collection of ceramic timepieces. For the spring summer 2012 Dior VIII watch (diameter 33mm, automatic movement) turns white – a white as blazing as the black was somber on the very first Dior’s models. Dior VIII, the most recent addition to the Dior house’s … Read more

Brad Pitt – the first male ambassador of the iconic Chanel No. 5

Brad Pitt – the new face of Chanel’s No. 5 perfume   Actor Brad Pitt (48) became the first man chosen to represent the famous Chanel No.5 feminine perfume. Pitt will join past ambassadors Nicole Kidman, Audrey Tatou, Lauren Hutton, Estella Warren and Catherine Deneuve. Brad Pitt is shooting the first images for Chanel No. … Read more

Tod’s to relaunch iconic Elsa Schiaparelli fashion house

The opening of the “Schiaparelli and Prada: Impossibile conversations” exhibition at the Metropolitan Museum in New York was the perfect moment for an important announcement for the world of fashion. Diego Della Valle, owner of Tod’s Group, intends to relaunch the iconic Italian fashion brand Elsa Schiaparelli. Della Valle purchased the rights to the Elsa … Read more

Sunscreen may not be so safe after all

Sunscreen could cause skin cancer? Study Study Suggests That Sunscreen Could Cause Skin Cancer   Too much sun damages skin, but sunscreen have the same effect, suggests new scientific discoveries. Cell toxicity studies carried out at Missouri University of Science and Technology suggest that when exposed to sunlight, zinc oxide, a common ingredient in sunscreens, undergoes … Read more

Hugo Boss plunges into 3D experiences

Hugo Boss goes high-tech for 3D “New Dimension Beijing” Fashion Show On May 18, Hugo Boss will unveil the 3D “New Dimension Beijing”, an event that tries to compete with 2011 Burberry’s fashion show in Beijing. Over a year ago, Burberry combined virtual image technology with holograms and live-streaming via Burberry.com The “BOSS Black Fashion Show” … Read more