Victoria Beckham introduces e-commerce for the first time in the label’s history

The London-based fashion label Victoria Beckham revealed new e-commerce site (victoriabeckham.com), the first time in the brand’s history. As about 20 percent of Beckham’s current sales come from online, the redeveloped e-commerce platform was a natural move into digital environment. “That statistic alone makes it an important next step for us. When you think about … Read more

Roberto Cavalli designing the car for 2013 Life Ball

MINI Paceman by Roberto Cavalli Fashion designer Roberto Cavalli creates a one-off MINI for the 2013 Life Ball, one of the biggest AIDS charity events worldwide, held annually to promote this cause. MINI supports the Life Ball in Vienna for the 13th time. Cavalli joins in this mission designers like Donatella Versace, Renzo Rosso, DSQUARED², … Read more

CFDA to promote American designers through China’s leading online fashion retailer

The CFDA signs partnership with China’s leading online fashion retailer The Council of Fashion Designers of America (CFDA) has signed its first Chinese partnership with Shangpin.com, China’s leading online fashion retailer and China’s first online retailer to sell in-season contemporary and designer brands at full price. As part of the agreement, Shangpin will support CFDA … Read more

‘Unboxing’ the new Chrysler 300C John Varvatos limited edition

Fashion designer John Varvatos teamed up with Chrysler for a limited edition of new Chrysler 300C, which arrives to Chrysler showrooms in the first-quarter of 2013. Only 2,000 vehicles will be built with each of them being serialized. Varvatos is featured in Chrysler brand’s new advertising campaign called Unboxing. The commercial showcases the world-renowned fashion … Read more

PPR luxury group rebranded in Kering

Luxury group PPR changes name to Kering. The new identity is the outcome of the transformation of PPR’s business, begun several years ago. No longer a diverse conglomerate, Kering “is a cohesive, integrated and international Group”. A new name for a new identity, says the conglomerate of luxury brands. Kering can be pronounced and understood … Read more

David Bowie is: First international retrospective of David Bowie’s career

Shifting style across five decades The V&A museum in London houses “David Bowie is” – the first international retrospective of David Bowie’s career and a show full of clothes that have shaped fashion history. The exhibition illustrates Bowie’s immense creative influence and ubiquitous presence in music, fashion and contemporary visual and virtual culture. The V&A … Read more