Sharon Stone and influential Motorcycle Riders Join Forces to Raise Awareness & Funds to Help Find a Cure for AIDS.
Maintaining its long-standing tradition of supporting HIV/AIDS charities, Kiehl’s, the New York-based purveyor of fine quality skin and hair care, announced its continued partnership with amfAR, The Foundation for AIDS Research, and the sixth annual Kiehl’s LifeRide for amfAR.
Inspired by Kiehl’s history with motorcycles and philanthropic heritage, the sixth annual charity motorcycle ride continues to heighten awareness and raise funds for amfAR. Beginning in Denver, and ending in San Diego, the 12-day ride takes place Aug. 4-15, 2015.
Rallying at 10 retail stores along the route, the company will donate a total of $150,000 over the course of the ride. At each stop, the public is invited to meet the riders, learn more about amfAR and contribute to the non-profit.
Chris Salgardo, President, Kiehl’s USA and Kevin Robert Frost, CEO, amfAR will lead this year’s riders, who include actors Vanessa Marcil, Gilles Marini, Teddy Sears, Tricia Helfer, Kristy Swanson, Jay Ellis, and Jaime Camil.
Making a special appearance to support the ride, amfAR’s Global Campaign Chair, Sharon Stone, will accept the check for the full donation to amfAR at LifeRide’s stop in Santa Monica, Wed., Aug. 12. At the conclusion of this year’s ride, Kiehl’s will have raised $1,270,000 for amfAR
since 2010, funding seven cure-related research projects.
To celebrate and commemorate Kiehl’s commitment to amfAR, this year’s LifeRide coincides with the release of LIFERIDE: Riding for a Cure, a coffee-table photo book chronicling the first five years of LifeRide. Featuring photos by Grammy award-winning photographer Travis Shinn, the book will be available for $60, in all Kiehl’s retail stores beginning August 1, and 100% of Kiehl’s net profits of the book, up to $10,000, benefit amfAR.
