VivaTech 2025: Where Algorithms Meet Artisanal – Implications for the Luxury Industry

The 9th edition of VivaTech, Europe’s largest startup and technology gathering held in Paris in June 2025, served as a potent crucible for innovation, offering both glimpses into the future and tangible solutions for the present. For the luxury industry, the event underscored a profound shift: technology is no longer an auxiliary tool but an … Read more

Football, Fine Spirits, and the Future of Tequila: A Tale of Two Agaves

In the ever-evolving landscape of luxury tequila, two brands have recently made waves in wildly different — yet equally compelling — ways. One chose the spotlight of the Premier League and cultural storytelling; the other quietly racked up more gold than a Roman emperor at a jewelry expo. Let’s start with the bold newcomer playing … Read more

Olivier Rousteing Pours His Soul Into Liquid Couture: A Seasonal Journey Through Whisky and Emotion

What happens when you blend the boldest voice in modern couture with the rarest liquids in whisky’s sacred vault? Something wildly unexpected—or perhaps, exactly the kind of high-drama indulgence we’ve come to expect from both Johnnie Walker and Olivier Rousteing. Welcome to Couture Expression—a limited-edition, high-concept whisky capsule born from the vaults of heritage and … Read more

Drink Deep, Carry Lightly: Whisky Redefines Heavy-Hitting Luxury

In an era where the future of luxury is being redefined by sustainability and innovation, Johnnie Walker — the world’s leading Scotch whisky brand — has made a bold move. With the debut of Blue Label Ultra, the lightest 700ml Scotch whisky glass bottle ever released, the storied house is not just raising a glass … Read more

The Bubbly Without the Buzz: Prima Pavé Makes a Golden Splash and Uncorks a Bold New Chapter

Once relegated to dusty corners of “mocktail” menus and whispered health retreats, non-alcoholic wine is no longer the sobering alternative—it’s the celebration itself. And Prima Pavé, the world’s most awarded non-alcoholic wine, just proved it again by sauntering into the San Francisco International Wine Competition and leaving with two glittering gold medals in hand. No … Read more

The Glen Grant Unveils the Splendours Collection: A 65-Year-Old Masterpiece and the Future of Ultra-Luxury Whisky

The world of fine whisky is no stranger to audacious launches, but The Glen Grant’s new Splendours Collection is aiming to set a new benchmark in ultra-premium single malts. Kicking off this series is a 65-Year-Old single malt Scotch whisky, distilled in 1958 and aged for over six decades—a release poised to captivate collectors, connoisseurs, … Read more