Men Are Bigger Mobile Shoppers Than Women
Men Shop at Work, While 12% of Women Shop While Waiting for the Doctor
The mobile study looked at mobile consumer buying habits of 1,100 men and women, ages 18 – 75 and was conducted using uSamp Mobile, a mobile platform that blends uSamp’s mobile survey technology with their proprietary panel of smartphone respondents.
It turns out that men and women practice much of their mobile shopping while they are out and about. According to the results, 12% of women find themselves shopping on their mobile devices while in the waiting room at the doctor’s office. On the other hand, 25% of men most frequently shop on mobile while at the office.
The survey found that men are more likely than women to purchase items over their mobile devices. What items are they buying?
27% of males purchase consumer electronics on mobile vs. 8% of females
23% of males purchase movie and event tickets on mobile vs. 11% of females
30% of males purchase digital content on mobile vs. 20% of females
13% of males purchase food and drinks on mobile vs. 8% of females
8% of males purchase office supplies on mobile vs. 4% of females
8% of females purchase cosmetics on mobile vs. 2% of males.
In addition to the buying habits of men and women while shopping on mobile, the survey took a look at how mobile devices are being used in purchase decisions. Ninety- one percent of males have scanned a product barcode with their mobile device vs. 85% of women. The survey found that men and women who scan barcodes with mobile are shopping at these types of stores:
Electronic store: 27% male vs. 12% female
Convenience store: 7% male vs. 3% female
Cosmetic store: 6% female vs. 2% male.