The Temple of the Jeweller pop-up boutique will run until 1 December.
Bvlgari’s new fragrance Rose Goldea takes centre stage at the new fragrance themed pop-up at Charles de Gaulle Airport in Paris. The high fragrance collection Le Gemme is one of the highlights of the installation. The LVMH-owned Maison has also used the pop-up as an opportunity to showcase its Serpenti jewellery collection, a line first introduced in the 1940s. The Tubogas collection, Serpenti’s latest interpretation of Bvlgari’s historic jewellery collection is also on display.
The Temple of the Jeweller recreates the interior of a Bvlgari boutique with gold décor. A resident artist will illustrate cards with a reinterpretation of a Serpenti necklace. The luxury house is offering the service of sending these personalised cards worldwide.
Of course, there is a special gifting service. All fragrances and jewellery being wrapped in ribboned coffrets.
At another end of the world, Bulgari collaborated with Vogue China to build a dream journey at 798 Soka Art Center in Beijing: the ‘Gem·Dream·Style’ Exhibition. In the same time, Bulgari brought its “Magnificent Inspirations” High Jewellery exhibition to Beijing following its glamorous debut in Saint Jean Cap Ferrat, France. The Magnificent Inspirations collection is designed around three themes: daring Italian Extravaganza, romantic Mediterranean Eden, and classic Roman Heritage.
Bulgari also sponsored “An Enduring Vision,” a benefit for the Elton John AIDS Foundation (EJAF) gala to present awards to the charity’s supporters. Bulgari donated an exquisite MVSA gemstone necklace auctioned off at the gala and worn by top model Jasmine Sanders.