Pinking Burj Al Arab

  Dubai’s Burj Al Arab, the world’s most luxurious hotel, joins a number of world famous landmarks that will be lit in pink as part of The Estée Lauder Companies’ Global Landmarks Illumination Initiative, launched in honor of the Breast Cancer Awareness Campaign. Burj Al Arab launched the Pinking Burj Al Arab campaign. The highlight … Read more

A static Lexus ad take off for a test drive

New CinePrint Technology puts Lexus print ad in motion Making a Print Ad Come to Life  Lexus uses CinePrint Technology to animate the 2013 ES’s next generation design and technological advancesc by putting Lexus print ad in motion. The result is a convergence of print and digital advertising. Most traditional mashups feature print ads that … Read more

A museum-like experience at Brian Atwood’s first flagship

Brian Atwood Opens First Flagship Store on Madison Avenue The New Store Houses the Largest Collection of Brian Atwood Product in the World Brian Atwood‘s hyperluxe design and details can be found in designer’s first flagship store opend on Madison Avenue, in New York City. The store, designed by William Sofield of Studio Sofield spans … Read more

Hunger Games’Jennifer Lawrence to play Miss Dior

The new face of the Miss Dior line of bags Hunger Games actress Jennifer Lawrence was seen at the Dior couture show in July, Raf Simon’s first collection for Dior. Since then, a river of rumors have flooded the media. Only in October Hollywood’s hottest young stars was officially announced the new face of the … Read more

Buying habits of men and women while shopping on mobile

Men Are Bigger Mobile Shoppers Than Women Men Shop at Work, While 12% of Women Shop While Waiting for the Doctor In the mobile and digital age, men have surpassed women shoppers with 45% of men having made a mobile purchase vs. 34% of women, according to a new survey released by Market Research company … Read more

European Union to focus on fashion and high-end industry

In the new EU Industrial Policy strategy, published on 10 October, the European Union announces its intention to focus on creative industries, such as the European fashion, high-end, and luxury industry. “Given their economic significance, it is important to ensure that adequate policies are in place at EU level that take into account these business … Read more