A museum-like experience at Brian Atwood’s first flagship

Brian Atwood Opens First Flagship Store on Madison Avenue
The New Store Houses the Largest Collection of Brian Atwood Product in the World

Brian Atwood‘s hyperluxe design and details can be found in designer’s first flagship store opend on Madison Avenue, in New York City. The store, designed by William Sofield of Studio Sofield spans 1500 square feet of retail space and houses the largest selection of Brian Atwood product in the world.

“I wanted the store to be the chicest luxury haven – where beauty encompasses you from the moment you walk in, like a Faberge egg,” said Brian Atwood.

Visitors to the store will be the first to shop limited edition items and store-exclusive styles with signature touches including “655 Madison Avenue” plaques on the soles. Brian’s favorite styles are labeled with Quick Response (QR) codes, allowing customers to use their smart phone or an in-store iPad to activate a series of videos in which the designer shares insider details like his inspiration and other anecdotes, creating a museum-like experience.

Through the arched entryway, carved from a solid block of Rosso Fiorentino marble, are three shopping areas displaying Brian Atwood designer footwear, Brian Atwood handbag and B Brian Atwood contemporary footwear collections, each in a separate circular salon.

Brian Atwood is a member of the Council of Fashion Designers of America and has been honored with the CFDA Swarovski Perry Ellis Award for Best Accessory Design and the 2010 Footwear News Designer of the Year award.